A lot goes into running a business, especially a cryotherapy one at that. You have to deal with keeping customers happy and wanting to come back. You have the morale of your staff to maintain. Then it comes to ensuring your equipment is running smoothly. Oh and maintaining your inventory properly stocked.

If that's not enough, let's add in customer acquisition, because that's also a must.

Remember back to getting your first customers? It may have been a relief when they first walked through the door. However, for you to grow or even stay in business, you need to constantly be acquiring new customers. The challenge with that is coming up with fresh new ways to attract them.

Let's get some ideas flowing, here are 5 highly effective ways you can use to bring new clients into your cryo center.

1. Make It A Memorable Visit For Your First-Time Customers

You already have a customer base, so let's not neglect them. A business's most cost-effective asset is keeping your current customers happy and returning.

To ensure they return, it all starts with a memorable first visit. A memorable first visit can be done in both a literal and figurative sense.

Offer first-time visitors an irresistible offer. Make it a significant discount, such as save $30 or 50% off your first cryo session. People love discounts.

Service-oriented is another option, 2-for-1 special or "get a free cryo facial when you book your next session today!"

As you see there are many ways to make a memorable first visit, get creative and you'll have fun with this.

2. Create a Referral Program

Word-of-mouth is one of the most powerful forms of advertising. But, unless you have great incentives, few customers will go around bragging about your business.

An easy way to get your customers talking about your business is to create a referral program. This doesn't have to be complicated either.

Make it simple, give them 25% off their next visit if they refer a friend. Or give them a free cryo session for each new customer they refer. That may sound like a lot and be costly, but in the long run, it will pay off. Think about the lifetime value of a customer. Most customers at a cryotherapy center come back many times, it's not a business of one visit and they never come back.

The more enticing the better. One free cryo session of ~$50 will not break the bank, especially when the new customer will most likely come back several times after, or even buy a monthly memberships.

Referral programs are great, they help build more loyal customers.

3. Make Sure Your Website Is Inviting and Easy To Navigate

We are in the digital age now. Most people get information about a business the website before their first visit. If you don't have an informative website, you may lose customers before they even become a customer.

More often than not, the first impression of your business starts with your website.

Make sure your website is informative, easy to navigate and provides as much information as possible. Follow these tips when looking over your website:

Look at it from your customer's eye. Is it easy to navigate to answer all their questions and concerns?

Have clear and quality photos. Showcase your facility. Be sure to include your staff and make sure they are happy and smiling.

List all your services and provide detailed descriptions. The more questions that can be answered, the better the chance they will become a customer.

Make it easy for your prospects. Have an online scheduler. Most people nowadays don't like talking on the phone, so if they can book an appointment online, you'll have a more full calendar.

4. Social Proof Builds Trust

Your website may be one of the first places people go to learn about your business. It's essential, however, that's not enough to convert them into customers.

Now, important more than ever is social proof. With so much information readily available at our fingertips, people want to know if the business is a viable one or not. The way they establish that is by hearing from the experience of others.

Ensure you have testimonials on your website.

Make sure your Yelp and Google Maps listings have positive reviews. Any negative reviews should have a response from your business. That shows you care about your customers and that certainly reflects in in new prospects.

5. Social Media

Social media, like it or not, has become one of the most powerful and cost-effective ways to engage with your customers. A lot of times we think of social media as looking at cat videos or looking at pictures of our friend's food, but there is more to social media than we think.

Social media has become the norm for sharing content and information. Many people turn to social media to learn new things. To attract more clients you want to share content on various social media platforms.

-Facebook

-Instagram

-YouTube

-Pinterest

-TikTok is a new up and coming platform

Each platform has its own purpose and following. Posting regularly will keep your customers engaged and your business on top of their minds.

Bonus tip: When you post on your social media platforms make it an engaging post. The simplest way to do that is to ask a question that will get people responding. If you are sharing a blog article, ask a question in the caption about the article, that will get people commenting.