Looking for better ways to market and grow your cryotherapy business?

Marketing is key for all businesses to be successful. The cryotherapy industry is still considerably new. Competition is only going to go up for years to come. If you don't get a jump start on your marketing now you may be left in the cold as more and more centers are opened. The uniqueness of the cryotherapy industry allows for many ways to promote your business and establish a solid customer base.

Content Is King!

One of the major challenges that come with starting a cryotherapy business is the fact that a lot of people are still unaware of what cryotherapy is, and why they should be freezing themselves. To overcome this type of challenge is simply to educate people.

When marketing a cryotherapy business (or any business, as a matter of fact), the best results come from informing your audience. Whether your target audience knows about your business or not, the more education you provide to them, the more trust you build with them. When they have trust in you then you become the go-to service in their minds.

Educating your audience can be accomplished in many different ways. None should be quite overlooked, however.

- Traditional marketing may first come to mind, but that imposes a slight problem. You must speak in general language to appeal to the masses because you never know who will see your marketing.

- Influencers are a very powerful way because when they speak, people listen.

- Word-of-mouth is one of the strongest ways to get more customers, but when first starting out it takes time to gain momentum.

- Social media is a big one and can be one of the best and quickest ways to get your message out. With social media, you build a following of people who are actually interested in what you have to offer. A major advantage of social media marketing is the benefit that you can choose to only show your marketing to people that are or would be interested in your services. And thus, you don't waste advertising dollars on the people that have no interest in your services.

There's A Reason Traditional Marketing Is Now Called "Old School" Marketing

When it comes to marketing your Cryo business, some of the first ways that come to mind may be billboards, radio or newspaper. While these have their advantages, they have far more disadvantages. As times change so does marketing.

Let's look at ice baths, I'll call these traditional (old school) marketing. The new and improved digital marketing can be compared to cryotherapy. Hmm, didn't think of it that way, did you?

Like ice baths, traditional marketing is becoming a thing of the past.

Time and Efficiency

Let's start with the amount of time you spend in each, 15-20 minutes (ice baths) compared to 2-3 minutes (Whole Body Cryotherapy). They both accomplish the same results. Well, you and I know that's not quite right. Cryotherapy has more benefits in less time.

Same thing with digital vs traditional marketing. Digital marketing will have better results in less time. Plus, the added benefit of digital marketing is you can turn the ads on and off anytime you want. Try that with billboard ads. You sign a contract, they paint the billboard, then you're stuck with it for the entire contract, no matter what the outcomes are.

Increased Risk

Ice baths impose greater risks than cryotherapy chambers.

Very similar to traditional vs digital marketing.

Traditional marketing has the major risk of not knowing what your marketing dollars are doing for you.

Traditional marketing won't tell you how many people saw your ad and how many of those people went to your website or came into your facility.

Digital marketing gives you every bit of that data, from exactly how many people saw your ad, to how many and who became a customer. The overall benefit of that is the exact return on ad spend from your digital marketing ads.

Precise Locations

Who is your ideal customer? What's their age? What's their gender? What are they interested in? Where are they located?

Like traditional marketing, ice baths are for general locations on the body. Localized cryo gives you the ability to target the exact location that needs the treatment.

Yes, when it comes to billboards, radio, newspaper and even TV ads you choose where you want your ads to be shown. However, that's about the limit, you don't have control on who in that area sees your ad. This means you are wasting your advertising dollars on people that will have absolutely no interest in your services.

Digital marketing, on the other hand, gives you the control to only display your ads to people that you want to see. The result of this is that you'll have a skyrocketed return on investment.

So, What Are You Going To Focus On?

When it comes to marketing your cryotherapy business, if you choose to just focus on one, you'll want to make it digital marketing.